Fix issues with docs generation on Django 1.5.
Docs generation on Django 1.5 didn't work due to the 'reset' management

command being removed. We used this command to remove the SCMTool data

that gets installed by default on a database, but another option is to

just run with RUNNING_TEST=1, which will bypass that.
The payload data also needed to be split on \r\n\r\n instead of \n\n.
Along with this, to help with error output, I added another where=

for a parse_text call.

Built docs.